Marketing Technical Assistance Training
Helping Business Leaders Build a Solid Marketing Foundation for Their Businesses
In-Person or Online Training
We offer a series of engaging in-person and online workshops designed to help small business owners build a solid marketing foundation for their businesses.
Combining key learning with lively conversation, participants will share ideas, learn how to approach challenges, and understand how to build a strategy specific to their business and customers.
Q&A Office Hours
We offer virtual and in-person 30-minute sessions to help businesses talk through their marketing goals and challenges.
Through these discussions, we provide actionable advice and guidance to help owners identify target audiences, refine their messaging to best reach them, and clarify their sales pitches to stand out in the market.
Sessions Include
All sessions can be booked separately or save 15% if booked as a package.
Doing Big Things with Small Teams
Accomplish more with less. This session is designed to help business owners focus in on what matters most in their marketing strategies.
In this session, you will learn how to:.
- Understand where trust is built when it comes to your business and industry.
- Identify the expectations your customers have and how to position your business to meet them without wasting time and money.
- Learn how to use key marketing tools like your website, email, social media, and paid advertising efficiently and effectively.
Understanding and Engaging Your Customers
Align and empower your team to overcome friction and engage their talent, energy, and motivation.
In this session, you'll learn how to:
- Discover your customers’ preferences, pain points, and needs to shape your marketing approach effectively.
- Learn how to engage your customers with the right messages through the right marketing channels— whether that’s your website, social media, or in-person interactions.
- Gain insights on customer behavior and how to exceed their expectations, creating long-lasting relationships and brand loyalty.
Creating Engaging Content with Your Phone
This hands-on workshop is designed to help business owners use their personal smartphones to create high-quality, engaging marketing content.
In this session, you'll learn how to:
- Learn the basics of shooting professional-looking photos and videos with your phone, including how to think about lighting, angles, and framing.
- Explore easy-to-use apps for editing content and adding creative elements that resonate with your audience.
- Discover how to craft content tailored to your business, maximizing engagement on social media without the need for expensive equipment.
Creating (and Maintaining) a Goal-Driving Website
This session is designed to show business owners how to use their website to drive business and engage customers—without requiring a big budget, time investment, or technical expertise.
In this session, you'll learn how to:
- Learn how to use your website to drive business goals and engage your customers.
- Discover essential design elements and strategies that align your website with your business goals, helping to drive sales.
- Find out how to use search and tracking tools to ensure your website continues to meet customer needs and remains a powerful tool for your business.
Managing Social Media with Purpose
This session will guide business owners in how to strategically use social media to find and engage with customers and achieve business goals.
In this session, you'll learn how to:
- Identify and connect with your audience on the platforms that matter most to your business.
- Define your social media objectives, whether it’s brand awareness, customer acquisition, or engagement, and create a focused strategy to achieve them.
- Learn how to engage meaningfully with your community, growing your reputation and influence in the market your serve.
Small-Budget Advertising for Big-Budget Impact
This session is designed to help business owners make the most of every advertising dollar by leveraging cost-effective tools that drive customer engagement and business growth.
In this session, you'll learn how to:
- Maximize free and low-cost advertising options like Google Grants, social media boosting, and paid search to reach your customers.
- Learn practical strategies to create impactful ads that deliver results without breaking the bank.
- Understand how to track and optimize your ad performance to ensure every dollar spent contributes to your business goals.
Contact us to talk about setting up your training.
